Privacy Policy for New Betting Sites UK
This privacy policy explains how New Betting Sites UK collects, uses, and protects your personal data. We follow the UK GDPR framework, regulated by the Information Commissioner’s Office (ICO). Please read this page carefully before using our site.
Who We Are
New Betting Sites UK is an independent betting review website based in the United Kingdom. We publish editorial content, including reviews and comparisons of new betting sites. We do not operate a bookmaker or accept bets ourselves.
What Data We Collect
We collect a small amount of data when you use our site. The table below outlines each data type and its source.
| Data Type | Source | Purpose |
|---|---|---|
| Cookies | Your browser, automatically | Site functionality and analytics |
| Analytics data (pages visited, time on site, device type) | Google Analytics | Understanding how visitors use the site |
| Contact form submissions (name, email, message) | You, directly | Responding to your enquiry |
| IP address (anonymised) | Your device, automatically | Security and fraud prevention |
How We Use Your Data
We use your data only for the purposes listed above. We do not sell your personal information to any third party. Your contact form data is used solely to reply to your message.
Cookies and How They Work
Cookies are small text files stored on your device when you visit our site. We use first-party cookies for basic site functionality. We also use third-party cookies from Google Analytics to measure site traffic.
You can manage or disable cookies through your browser settings at any time. Disabling cookies may affect how some parts of the site display. A cookie consent banner appears on your first visit, giving you control over non-essential cookies.
Google Analytics and Third-Party Tools
Google Analytics collects anonymised data about how you interact with our site. This includes pages you visit, how long you stay, and your general location (country or city level). Google processes this data on servers that may be located outside the UK.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. We have enabled IP anonymisation within our Google Analytics setup. No personally identifiable information is sent to Google through this tool.
Affiliate Links and What They Mean for You
Our site contains affiliate links to new betting sites and bookmakers. If you click one of these links and register with a bookmaker, we may receive a commission. This commission comes from the bookmaker, not from you.
Affiliate networks we work with may place their own tracking cookies on your device. These cookies record that you arrived at a bookmaker via our site. You can block these cookies through your browser or our cookie consent tool.
Our editorial opinions are not influenced by affiliate relationships. We review betting sites based on objective criteria, including licensing, odds, and payment options. Affiliate income helps fund the running of this site.
Third-Party Data Sharing
We share limited data with the following third parties only.
- Google Analytics: anonymised usage data for site performance measurement.
- Affiliate networks: click and referral data to track commissions accurately.
- Hosting providers: technical data required to keep the site running securely.
We do not share your contact form submissions with any third party. We do not use your data for advertising profiling. No data is sold to data brokers or marketing companies.
Your Rights Under UK GDPR
Under UK GDPR, you have clear rights over your personal data. You can exercise any of these rights by contacting us at [email protected]. We will respond to your request within 30 days.
- Right of access: you can request a copy of the data we hold about you.
- Right to erasure: you can ask us to delete your personal data.
- Right to rectification: you can ask us to correct inaccurate data.
- Right to restrict processing: you can ask us to limit how we use your data.
- Right to object: you can object to us processing your data in certain circumstances.
- Right to data portability: you can request your data in a machine-readable format.
If you believe we have mishandled your data, you have the right to complain to the ICO. You can contact the ICO at ico.org.uk or by calling 0303 123 1113. We encourage you to contact us first so we can resolve any issue directly.
How Long We Keep Your Data
We keep contact form submissions for up to 12 months after your enquiry is resolved. Analytics data is retained for 14 months, in line with Google Analytics default settings. We do not retain data longer than necessary for its original purpose.
Data Security
We take reasonable technical steps to protect your data from unauthorised access. Our site uses HTTPS encryption across all pages. We review our security practices regularly to keep your information safe.
Children’s Privacy
This site is intended for adults aged 18 and over only. We do not knowingly collect data from anyone under 18. If you believe a child has submitted data to us, please contact us immediately at [email protected].
Changes to This Policy
We may update this privacy policy from time to time. The date at the bottom of this page shows when it was last revised. Continued use of the site after an update means you accept the revised policy.
Contact Us
For any data-related requests or questions, please email us at [email protected]. We aim to respond within 5 working days. For formal data subject requests, we will respond within the 30-day legal timeframe.
Last updated: June 2025